Blog and Insights

The latest from Aurora, including industry news, interviews, technology updates and resources.
How we developed a structure to prevent bans
Industry

How we developed a structure to prevent bans

The rise of RESTful APIs has been met by a rise in tools for creating, testing, and managing them.
Jacob Clyburn
Chief Executive Officer
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Digital Marketing

Facebook’s 2025 algorithm: what changed and how to adapt

Facebook’s algorithm continues to evolve, shaping how content is ranked and displayed in users’ feeds.
Jacob Clyburn
Chief Executive Officer
Marketing & Advertising

Mastering search intent: understanding user queries to improve SEO and content strategy?

In today’s digital landscape, understanding what users truly want when they enter a search query is essential for creating effective content.
Grace Adel
Director of Client Success
Digital Marketing

Exploring the four types of programmatic advertising: which one aligns with your strategy?

Navigating programmatic advertising can feel complex, especially when deciding which approach aligns best with your marketing objectives.
Grace Adel
Director of Client Success
Digital Marketing

Unlocking the power of informational keywords for SEO success

Struggling to rank higher and attract the right audience? Many websites overlook the potential of informational keywords, missing out on valuable traffic.
Grace Adel
Director of Client Success
Digital Marketing

Scaling Facebook & Google Ads: what works and what doesn’t

Scaling paid ads on Facebook and Google can be a game-changer for your business, but doing it right takes more than just increasing your budget.
Grace Adel
Director of Client Success
Marketing & Advertising

Why testing & iteration are essential for advertising success

In today’s competitive digital landscape, creating a single, flawless ad campaign and expecting it to deliver long-term success is unrealistic.
Grace Adel
Director of Client Success
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